Americans have long bought into the notion that if a little is good, then way too much is AWESOME. From Big Macs to overpriced coffee to inflatable holiday decorations, the phrase, "Less Is More" means nothing to the American Consumer. And American merchants know this all-too-well.
I wish I had been the first person to realize that you can take any icon of any holiday, enlarge it to 8 feet, make it out of nylon and inflate it, and Americans will buy it -- Santa, scarecrows, pumpkins, cupids, shamrocks, you name it.
I am no longer surprised at what all I see adorning people's yards. Amazed, maybe, but not surprised. Today, however, I was taken aback. So, aback, in fact that first I turned my car around to make sure I was seeing what I thought I saw. Then, continuing to be taken aback -- I went all the way "aback" to my house to get my camera so that you, too, could marvel at this holiday icon:
'Cause, you know, NOTHING says "Christmas Spirit" like the Christmas Seal.